The Future of business intelligence for strong decision making

The Future of Business Intelligence: Empowering Businesses to Make Smarter Decisions

Business intelligence (BI) is about more than just pulling reports; it is certainly not about getting the latest data in Excel format. It is more about creating actionable insights that enable your business to make smarter decisions faster than your competition. 

With the emergence of big data technologies and cloud computing, businesses now possess more information than ever, which means that traditional methods of analyzing this information are becoming obsolete. 

This article will take an in-depth look at the current state of the future of business intelligence and what the future holds for its development by exploring five trends in particular that are currently shaping the market.

What is Business Intelligence?

Business intelligence is a vast and complex term that encompasses many different types of information. It can be broken down into three main components: strategic, tactical, and operational intelligence. 

  1. Strategic intelligence: Strategic intelligence is used for long-term planning, such as looking ahead five years from now. 
  2. Tactical intelligence: Tactical intelligence is used to make day-to-day decisions based on facts and figures like sales numbers or product inventory levels.
  3. Operational intelligence: Operational intelligence is the information needed to run an organization. An example would know which employees are eligible for bonuses this year.

Business intelligence


The value of business intelligence to organizations is immense because it helps executives, managers, and other vital decision-makers make more informed decisions by providing them with the data they need at their fingertips. 

What are the types of Business Intelligence?

Business intelligence is a broad term for companies’ various tools and techniques to analyze their data. There are three main types of business intelligence: descriptive, predictive, and prescriptive. 

  1. Descriptive BI: Descriptive BI enables companies to understand what has happened in the past by looking at historical data. Descriptive BI can help establish a baseline for future analysis and provide insights into how things might change.
  2. Predictive BI: Predictive BI provides information about possible outcomes based on current trends. For example, it could tell you which customers are most likely to churn or which new products are most popular with specific demographics. 
  3. Prescriptive BI: Prescriptive BI tells you what should be done to achieve an outcome (Reducing costs or increasing sales) based on your goals and other factors, such as industry benchmarks or performance targets.

The changing landscape of business intelligence

It is not just about the quantity and quality of data. It is also about how to use the data. The future of business intelligence is empowering businesses with the insights they need in a format they can make decisions on.

Insightful analytics are critical to successful decision-making. These insights have traditionally come from deep analysis by highly skilled analysts using sophisticated tools requiring expert training and expensive licensing fees. 

However, these same kinds of analyses are available in easy-to-use visual formats that can be used by anyone, from an individual to CXO-level executives who don’t have the time or expertise for manual work.

You only need access to some datasets, basic skills in spreadsheet software such as Microsoft Excel or Google Sheets, and one of the many different BI visualization platforms that exist today.

How businesses are using BI today

BI technologies pull data from different sources, such as databases and business applications, and analyze it. 

This information can be presented in various formats, including charts and graphs. 

In the future, BI will evolve to help businesses make better decisions about important matters like resource allocation and customer acquisition.

It will do so through predictive analytics, which uses historical data to predict how factors might affect future outcomes. Predictive analytics are already used extensively in sports betting to predict who is likely to win an event based on past performance. Another emerging trend is machine learning.

The future of Business Intelligence: predictive analytics and big data

Predictive analytics and the big data revolution are transforming businesses’ decisions. 

BI systems will be able to anticipate future needs and provide insights that can help a business respond more quickly and efficiently. 

The success or failure of a company will depend on its ability to use this technology in its organization, which is why business leaders must understand how these technologies work.

With predictive analytics, companies can mine data from all sources (the web, mobile apps, call center logs, and social media streams) and make predictions about what consumers want before they know it themselves.

 By bringing together disparate information from all corners of an enterprise, managers can identify trends at an early stage. 

Many successful firms use advanced modeling techniques to find correlations among seemingly unconnected variables that may represent new opportunities or threats to the firm’s profitability.

How to get started with BI

With the future of business intelligence constantly evolving, businesses need to stay on top of trends in the industry and understand how they can take advantage. Here are three ways companies should be using BI today.

A lot of people confuse BI with big data. But while they are both vital elements of the new era of analytics, there are some key differences. 

For example, big data is more about gathering information from as many sources as possible, whereas BI focuses on analyzing what you already have access to. 

Many organizations need to remember this crucial distinction and clarification about where to start when it comes time to invest in their software suite or hire an outside company to assist with their analysis.


In conclusion, the future of business intelligence is looking bright. AI will be able to analyze data in new ways, making it easier for businesses to make better decisions. So what does that mean for you? It means you must start thinking about how your company can use this technology now.

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