5 Tips For Optimizing Your Multiple Location Business Marketing Strategy

Running the business in one place, consider taking the next step by opening another in another part of town or even out of state. 

With more locations, you can capture a larger share of your local market and gain economies of scale that can make your business more profitable. 

When you expand your business before that, you must figure out how to optimize your marketing strategy to drive up a business without spreading yourself too thin. In this article, we will discuss Multiple Location Business Marketing Strategy tips that will help you in this area.

What is Multiple Location Business Marketing?

Multiple Location Marketing is a marketing strategy for businesses with more than one location. It involves using the internet, social media, and other marketing tools to reach customers from different backgrounds. 

This means you must plan your message and ensure all your locations are on board with this strategy. 

Tips For Optimizing Your Multiple Location Business Marketing Strategy

Multiple Location Business Marketing is when a business has more than one location. Each store should have its marketing plan tailored to the specific store’s demographics, budget and desired customer base. The five tips for optimizing your multiple-location business marketing strategies are: 

1. Claim your Google My Business listings

Your Google My Business listing is the first thing people see when looking for your business on Google. Claiming your listing is a quick and easy way to ensure it’s accurate and up-to-date. 

An optimized listing helps you show up in the top results in Google Maps, Search and other areas where customers search for your business.

●      Add high-quality photos of your business from multiple angles: Customers can get a feel for what they can expect at your location. 

●      Upload clear descriptions of the products or services offered: The description field is another opportunity to share what makes your business unique. 

●      Add operating hours: Potential customers will know when to visit and enjoy themselves at one of your locations.

●      Update contact information and details about each store: Make sure your listings are as current as possible, so you’re always easy to find. 

●      Track reviews for each location: Listening to customer feedback about specific stores may help uncover any issues that need addressing before it becomes a big problem. 

2. Create unique content for each location

For example, one of your locations might have a fantastic event coming up that can be marketed to the other locations. Or, one area might need to do better than others, and you could offer incentives to new customers who sign up at different locations. 

There are many ways you can optimize your marketing strategy depending on the needs of each location. Remember that every place is different, so it is important to tailor content for each site.

Otherwise, your marketing will seem scattered or unfocused. You must determine what works best for each location and create a plan accordingly.

3. Optimize your website for local SEO

You need to make sure that you are optimizing your website for local SEO. Make sure your Google My Business Page is set to the correct location. You should also have a social media presence and get customer reviews to increase your ranking on search engines.

Be careful with how much information you share: It is essential to be cautious about what type of information you share about your company, as this can lead to problems. 

Keep an eye out for bad Yelp reviews: Monitor Yelp, Google+, and Facebook Reviews so they don’t turn into a PR disaster.

Also, monitor who is saying what about your business because sometimes there will be individuals who want to ruin your reputation by giving you fake bad reviews. If someone leaves you a negative review on Yelp, provide them with a chance to explain why they were unsatisfied before deleting the comment.

4. Use social media to promote each location

One of the best ways to promote your business through social media is by posting about each location. This will help you build a following for each site and increase awareness. 

Plus, it will make your followers feel like they are part of something bigger than just one store. By creating a hashtag for your business that includes all of your locations, you can even use social media to help bring together customers from different backgrounds who might not otherwise have met.

You can also post photos of other locations on Instagram and tag them to give your followers an inside look at what’s happening there. 

Also, Use video marketing: It has been shown that people interact with videos much more often than they do with text or images. That makes videos a great way to reach new audiences and keep in touch with current ones.

5. Run targeted ad campaigns

Running targeted ad campaigns is a great way to get your message out to the people who most benefit from it. This can be done online, in print, or in any other form of advertising you want to try. 

The ads must target so you only speak to those in a position to take action with your product or service.

What is the point if you run an ad for tennis lessons for someone who doesn’t play tennis? You may have wasted valuable time and money. The same goes for advertising water bottles near a desert.

Again, if no one lived there to see it or buy the bottle, it was a waste of time and resources. Targeting your audience will help ensure you get more bang for your buck by only advertising where they live.

Final Words

The point of marketing strategy is to communicate your message in a way that will be heard and acted upon. With that in mind, here are five tips for optimizing your multiple-location business marketing strategies.