5 Important Steps that know to get amazon small business badge

Small Business Secrets: How To Get The Amazon Badge

Are you a small business owner looking to take your business to the next level? Have you considered getting an Amazon Small Business Badge? This badge can help boost your visibility and credibility with customers, assuring them that you are a reliable seller. 

In this blog post, we will go through the process of how to get the Amazon Small Business Badge and discuss some of the advantages it can bring to your business.

What is the Amazon Small Business Badge?

The Amazon Small Business Badge indicates that a business is verified as a legitimate small business by Amazon. The badge is designed to help customers quickly identify small businesses on Amazon so that they can support them with their purchases. 

The badge displays the Amazon Seller name and logo and is placed next to the product listings or on the business’s storefront page. By showing the badge, a small business is telling customers that it is certified as an authentic small business by Amazon. 

Who is eligible for the badge?

The Amazon Small Business Badge is available to qualifying small businesses that meet the criteria outlined by Amazon. Generally, companies must have annual sales of less than $10 million, fewer than 100 employees, and be located in the United States or a U.S. territory to qualify. Other specific requirements vary by region.

To qualify, businesses must also offer a product or service sold exclusively on Amazon or fulfil orders through Fulfillment by Amazon (FBA). To be eligible for the badge, you must also agree to abide by Amazon’s seller policies and terms of service.

Amazon reserves the right to refuse applications for the badge from businesses that do not meet these criteria, have engaged in activity deemed unacceptable or inappropriate by Amazon, or those with a history of negative customer feedback.

How do you apply for the badge?

Applying for the badge is straightforward. Before applying for the badge, Make sure you are eligible for the Amazon Small Business Badge by meeting Amazon’s requirements.

  1. Log into your Amazon Seller Central account and click on the “Settings” tab.
  2. Under the “Selling Tools” section, select the “Badges & Widgets” link.
  3. Read the badge guidelines and check the box to accept them.
  4. Click on the “Apply Now” button.
  5. Fill out the application form with the required information, such as your company name, address, phone number, website URL, business type, and products/services offered.
  6. If you meet all of Amazon’s criteria, you will receive an email notification that your application has been approved within a few days.
  7. Your badge will then be displayed on your Amazon Seller page, and you will start to see the benefits of being an Amazon Small Business seller.

What are the benefits of having the badge?

The Amazon Small Business Badge provides several benefits to small businesses that can help them succeed. The most obvious benefit is that the badge signifies to customers that you are an approved seller and helps build trust in your store and products. 

Additionally, having the badge means you can access certain features, such as Amazon Prime exclusivity and particular Amazon offers that other sellers don’t have access to. 

The badge also helps you stand out from the competition, as it is a visible sign that your store has been verified by Amazon and is considered a trusted seller. Furthermore, customers who have an Amazon Prime membership will have free delivery when they purchase from your store, and you will also receive priority customer support from 

Amazon. Finally, having the badge increases visibility for your store, as your products will be featured more prominently on the Amazon platform.

Badges are not permanent.

It is important to remember that this badge is temporary. Amazon may revoke your badge anytime if they determine you are no longer eligible.

To maintain eligibility for the badge, you must comply with all Amazon seller policies and guidelines. These include keeping accurate records, providing quality customer service, and avoiding infringing on the intellectual property of others. If Amazon finds that you violate their guidelines, they will remove the badge from your account. 

It is also important to note that the Amazon Small Business Badge only applies to select products. You may not be eligible for the badge if you don’t sell products listed in the list of eligible products. Additionally, you cannot use the badge to promote products not sold on Amazon.

Finally, Amazon may remove the badge from your account for any reason. Even if you meet all the criteria for eligibility, Amazon can still decide to take away the badge. Keep an eye out for any changes to your account status and update your policies accordingly.


The Amazon Small Business Badge is a great way to boost your online presence and let potential customers know you are a reliable, professional small business. It is easy to apply for, and the benefits of having the badge far outweigh the effort of using it. With the badge, customers are more likely to trust your brand and purchase from your business, increasing your customer base and revenue. By taking advantage of the Amazon Small Business Badge, you can unlock the door to success for your small business.

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